The digital campaign ‘#powertobe’ connects inspiring refugees in Turkey with influencers across Europe. The aim is to highlight the challenges faced by people fleeing conflict and showing them as the individuals with passions and talents they are.
The campaign is run by the International Federation of Red Cross and Red Crescent Societies, with funding from the European Union.
The campaign introduces 4 young refugees living in Turkey – a singer, a cook, a footballer and a parkour runner. They regain control of their lives through the European Union (EU)'s largest humanitarian programme.
Davud, Amal, Bilal and Hamad talk about their passions, dreams and challenges as they rebuild a new normalcy in Turkey. The exchange between them and influencers from Austria, France, Romania, Spain, and Turkey is touching, sweet, and sometimes funny.
The refugees participating in the campaign are supported by the Emergency Social Safety Net (ESSN), funded by the EU and implemented by the IFRC and the Turkish Red Crescent in partnership with the Government of Turkey.
The ESSN provides financial support to 1.8 million vulnerable refugees in Turkey – mostly from Syria - who are struggling to make ends meet.
Small monthly amounts, received via a debit card, help them pay for what they need most, such as food, rent, transport and medicines. Thanks to the ESSN, refugees regain control of their lives and, ultimately, the power to be themselves.
For more information about the ESSN digital campaign, visit the official website.
Last updated: 18/12/2020