The #PowerToBe campaign follows 4 passionate Syrians living in Turkey. They are Hiba, a musician; Eslam, an illustrator; Ibrahim, a swimmer; and Mohammed, a coffee lover.
Through the help of monthly EU-funded cash assistance, they are regaining control of their lives, ultimately giving them the power to be themselves.
The 4 protagonists each meet digitally with influencers from Germany, Italy, Sweden, Turkey, Portugal, and Poland who share a common passion for music, art, water sports, and coffee.
The campaign shows how people from all lifestyles can connect at eye level despite their differences.
The refugees participating in the campaign are supported by the Emergency Social Safety Net (ESSN). The initiative is funded by the EU and implemented by the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Turkish Red Crescent, in partnership with the Government of Turkey.
The ESSN provides financial support to 1.5 million vulnerable refugees in Turkey – mostly from Syria – who are struggling to make ends meet.
The cash assistance helps give refugees some relief from an exceptionally challenging year. In 2021, many refugees faced deepening debt and poverty due to the secondary impacts of COVID-19.
Cash assistance helps give people like Hiba, Eslam, Mohammed and Ibrahim freedom and dignity. They can decide for themselves how to cover essential needs like rent, transport, bills, food, and medicine.
At the same time, it provides the opportunity to invest back into communities that host them, supporting the local Turkish economy.
For more information about the ESSN digital campaign, visit the official website.